TRUCOR Introduces a Simplified Lineup With Style Names
TRUCOR has reorganized its product lineup, bringing several long‑running styles together under new collection names. The goal is simple: make the collections easier to understand, easier to shop, and easier for retailers to present. The products themselves aren’t changing — just the way they’re grouped.
Here’s a clear look at the updated collection names and what each one includes.
TRUCOR TRUCOMFORT — WPC With Larger Plank Options
TRUCOMFORT covers TRUCOR’s comfort‑focused WPC lines. These floors have a softer feel, better sound absorption, and a warmer touch compared to SPC.
Prime XL 7 Wide planks around 7" with extended lengths. A good fit for homeowners who want a comfortable floor with a modern look.
Prime XL 9 A wider 9" plank that gives rooms a more open, upscale feel. Still quiet and warm underfoot thanks to the WPC core.
Prime XXL Extra‑wide, extra‑long planks designed for larger spaces or anyone wanting a bold, high‑end visual.
TRUCOR Classics — SPC Essentials
The Classics family includes TRUCOR’s core SPC products. These are rigid, durable, and built for everyday use.
5 Series Narrower ~5" planks for traditional layouts or smaller rooms.
7 Series A versatile ~7" width that works in almost any space.
9 Series Wide ~9" planks that pair well with open floor plans and larger rooms.
TRUCOR TRUTILE — SPC Tile Formats
TRUTILE brings together all of TRUCOR’s tile‑look SPC products.
Tile with CGT Large‑format SPC tile with a CGT core for added rigidity. Great for kitchens, bathrooms, and basements.
Tile with PBE Standard tile size with a PBE core that offers a slightly softer feel underfoot.
Tile Classic SPC tile visuals in standard dimensions with a waterproof floating installation.
TRUCOR Select — WPC Value Line
Select includes TRUCOR’s entry‑to‑mid WPC options. These floors offer comfort and warmth at approachable price points.
Prime Standard WPC plank sizes with a soft, quiet feel. A solid choice for everyday residential use.
TX101 Reliable WPC construction with easy installation, popular for remodels and mid‑range projects.
TRUCOR Pinnacle — Premium WPC With Extra‑Thick Cores
Pinnacle represents TRUCOR’s higher‑end WPC lines. These floors feature thicker cores, longer planks, and more detailed visuals.
Prime Pinnacle Wide and long planks with upgraded comfort and realistic wood patterns.
Prime X Wide‑plank WPC with enhanced texture and acoustic performance.
Prime XL 12 Ultra‑wide ~12" planks that create a bold, luxury look.
TRUCOR Pro — SPC Built for Commercial Use
The Pro family includes TRUCOR’s commercial‑grade SPC products. These floors are designed for heavy foot traffic and tougher environments.
Alpha Standard commercial plank size with strong wear resistance.
Bravo Wider commercial planks for a more modern look while maintaining durability.
Charlie Wide and long commercial planks built for high‑traffic areas that need maximum stability.
A Clearer Structure Moving Forward
With the new naming system, TRUCOR’s lineup is easier to navigate:
WPC Vinyl Core: TRUCOMFORT, Select, Pinnacle
SPC Vinyl Core: Classics, TRUTILE, Pro
The update keeps the products familiar while making the overall structure cleaner and more intuitive for customers and sales teams.
