Engineered Floors PureGrain Endure - New Standard Plus - Whitehaven R014-4029
New Standard Plus in Whitehaven features a clean, airy aesthetic with light tones that brighten any room. Part of the PureGrain Endure collection, these 7" wide planks utilize a high-density rigid core (SPC) to provide superior durability and stability. At 5 mm total thickness (including a 1 mm attached pad), this flooring offers a robust solution for both residential and light commercial environments.
A 12 mil wear layer and Ceramic Bead finish provide essential protection against daily scuffs, scratches, and stains. The pre-attached 1 mm IXPE pad enhances underfoot comfort and sound absorption, while the painted bevel edges create a defined, high-end look that mimics authentic wood planks.
Features & Benefits
Designed for active households, this SPC flooring is 100% waterproof and pet-friendly, offering resistance to indentations from heavy furniture or dropped objects. The random texture embossing provides a natural feel, and the product is FloorScore certified to ensure healthy indoor air quality.
Performance, Installation & Care
- Each plank measures 7" wide and 48" long with a 4 mm core and 1 mm attached pad for a 5 mm total thickness.
- The floating I4F locking system allows for a quick and easy installation over most existing hard subfloors without the need for glue.
- 100% waterproof construction makes it ideal for kitchens, bathrooms, and basements; it can be installed on, above, or below grade.
- Simple maintenance: regular sweeping or vacuuming (without a beater bar) and occasional damp mopping are all that's required to keep the floors looking new.
- Includes a Lifetime Residential Warranty, Lifetime Waterproof Warranty, and 7-year Light Commercial Warranty.
- Equipped with a 12 mil wear layer and Ceramic Bead coating for reliable surface protection.
Whitehaven combines modern style with long-lasting performance, making it an excellent, low-maintenance choice for any space in your home.

















